ARTICLE AD BOX
![]()
Robert Downey Jr. stirred Marvel excitement during Super Bowl LX weekend by unveiling Avengers: Doomsday themed merchandise on Instagram. The actor, set to play Doctor Doom, posed with his wife in a custom jersey featuring Doom’s armored hand gripping a football. The viral reveal adds momentum to Doomsday’s marketing ahead of its December 18 theatrical release.
Marvel’s Super Bowl weekend buzz did not come from a trailer drop. Instead, it came from Robert Downey Jr. The longtime MCU star, now stepping into the role of Doctor Doom, used football’s biggest night to spotlight Avengers: Doomsday in a bold and unexpected way.
Rather than tease new footage, he unveiled themed merchandise that instantly grabbed fans’ attention online.Downey took to Instagram and shared a photo alongside his wife, Susan, both wearing custom Avengers: Doomsday Super Bowl jerseys. The reveal quickly spread across social media, fueling speculation about how central Doctor Doom will be to the film’s marketing push.
Doctor Doom takes over the Super Bowl spotlight
The jersey design was anything but subtle. It was an image of the armored arm of Doctor Doom holding a football, which was designed to resemble the famous Vince Lombardi Trophy.
The photo combined the power of Marvel villains with the symbolism of a Super Bowl to create a powerful image that was both topical and dramatic.Downey has made the caption short and humorous, which says, Team Green. The name gives a tip to Doom in regards to its famous color scheme and also gives a nod towards competition that is inherent in the weekend.Marketing for Avengers: Doomsday has steadily intensified over the past month.
Four teaser trailers have already hinted at Doom’s comic inspired armor and his blend of science and sorcery. Merchandise circulating online has further teased magical elements tied to the character, suggesting that his powers will play a major role in the story.The film is set to arrive in theaters on December 18, positioning it as one of the biggest releases of the year. With Downey now front and center in promotional efforts, Marvel appears confident in reshaping the MCU’s future around one of its most iconic villains.For now, fans may not have a new trailer tied to the Super Bowl. But with Doctor Doom literally clutching the football in Marvel’s latest merch reveal, the message is clear. Avengers: Doomsday intends to dominate the field.

English (US) ·