Ryan Blaney and Gianna Tulio’s combined net worth in 2026: A closer look at NASCAR salary, endorsements, and modeling revenue

When NASCAR star Ryan Blaney isn't burning up the asphalt in the Cup Series, he has built an off-track life that draws attention nearly as much as his victories. At the same time, his wife, model and brand ambassador Gianna Tulio, has carved out her own niche in endorsements and fashion partnerships.

As 2026 approaches, their financial picture shows both a measure of success in racing and strategic brand-building. The pair’s story goes beyond pay cheques and contracts; it's a high school romance that blossomed into marriage, now driving a mixed income from sport, sponsorships, and social influence.

Blaney's race earnings: racing purse, salary, and endorsements

Blaney's net worth has been increasing steadily throughout his competitive racing life. According to reports, Blaney’s net worth is estimated to be between $5 million and $13 million based on contract value, etc.,

race winnings, and endorsements. As a member of Team Penske's key drivers, Blaney receives a base salary that is reported to be in the multi-million-dollar range on a yearly basis, with bonuses for performance, including wins and playoff appearances.

Blaney has also been in the spotlight as a major brand representative for BodyArmor, Advance Auto Parts, and Menards, among others, bolstering his commercial presence.

According to sports business reporting trends, endorsement contracts can be very lucrative for a driver's annual compensation, particularly those at a championship level. He also runs the Ryan Blaney Family Foundation, aiding causes ranging from brain health awareness to initiatives that add long-term value to his brand.

Gianna Tulio: modeling success and the combined value of the couple

Tulio's career complements the success of her husband. She made a name for herself with national recognition after being crowned in 2021 as Miss Hooters International, taking her modeling profile to the next level, and helped her bag ambassador opportunities.

Her income comes from modeling contracts, promotional partnerships, and lifestyle endorsements, placing her personal net worth between from $500,000 to $1 million.Their relationship, which started years before their December 2024 wedding, has been a visible part of Blaney's life in racing. The high school romance turned marriage fairytale is popular amongst the fans, boosting their public image as one of the most followed young couples in all of NASCAR. Combined, Blaney and Tulio's net worth estimate for 2026 is estimated to be between $6 million and $11 million, reflecting Cup Series salary, race winnings, endorsement deals, and modeling revenue.

For the couple, this diversified financial portfolio was built on performance and brand power.