Saudi Arabia rolls out new menu rules requiring salt, caffeine, and calorie burn labels

As part of its public health drive under Vision 2030, Saudi Arabia has begun enforcing new menu regulations requiring restaurants and cafes to display clear nutritional information on both physical and digital menus.

The directive, issued by the Saudi Food and Drug Authority (SFDA), took effect on July 1, and applies to all dine-in establishments as well as food delivery apps.

What the New Rules Require

Under the updated technical standards, food outlets across the Kingdom must now:

The SFDA stated: “These measures are designed to help people monitor their intake of salt, sugar, and caffeine in line with global health recommendations.” This policy aims to make diners more aware of what they consume, especially as the country faces rising cases of obesity, hypertension, and diabetes.

Health Context and Global Benchmarks

The initiative comes amid growing concern over non-communicable diseases in Saudi Arabia, particularly those linked to poor dietary choices. According to the World Health Organisation (WHO):

By requiring restaurants to flag these metrics, the SFDA hopes to enhance nutritional literacy and push the public toward healthier consumption habits.

Tools and Compliance Measures

To support implementation, the SFDA has launched several digital solutions, including:

The SFDA encouraged all food service providers to adhere to the new standards and warned of penalties for non-compliance. The authority emphasised that the new regulations are part of a broader goal to lower the national burden of diet-related illnesses through informed decision-making and menu transparency.