Serena Williams' new avatar! Tennis legend joins Broadway hit 'Hell's Kitchen' tour

Serena Williams, the 23-time Grand Slam champion, is stepping into an unexpected new role off the court — joining the producing team behind the Broadway musical smash hit ‘Hell’s Kitchen’ for its upcoming national tour across America.The musical, inspired in part by the teenage years of 17-time Grammy-winner Alicia Keys, features a jukebox-style soundtrack of Keys’ most iconic songs set against the backdrop of the titular New York City neighborhood.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!“I was blown away when I saw Hell’s Kitchen on Broadway last summer,” Williams said in a statement. “I am proud to join the producing team of my first ever Broadway show and support Alicia and the amazing company of Hell’s Kitchen as they get ready to light up the country on tour. Go see Hell’s Kitchen when it comes to a city near you!”Keys expressed her excitement at having the tennis legend on board. “Our show is all about dreaming big, and there is no one who embodies that spirit quite like Serena Williams,” she said. “I am so excited to have Serena join the Hell’s Kitchen family as a co-producer as we begin our North American tour… it just keeps getting better! We’re so grateful! Let’s go!!!”
The tour kicks off next month in Cleveland, and while Williams’ exact role behind the scenes remains unspecified, her involvement adds another layer to her growing entrepreneurial portfolio. Previously, she has invested in sports franchises including the NFL’s Miami Dolphins, NWSL’s Angel City FC, and the upcoming WNBA expansion team in Toronto, set to debut in 2026.It remains unclear whether Williams will make an on-stage cameo, reminiscent of her appearance during the Super Bowl halftime show alongside Kendrick Lamar.