Somi under fire again, as new teaser for the digital single drops - fans call out use of deepfake and AI

K-pop soloist Jeon Somi is all set for a banging comeback; however, the idol has already started facing backlash ahead of the song drop. Recently, she shared a moving photo for her upcoming comeback, and while most fans expressed excitement over the drop, many started criticising the idol and her agency for using deepfake and AI tech to create the video.

Somi drops new moving image teaser for digital comeback

Ever since Somi announced that she will be making a comeback soon with her new digital single ‘EXTRA’, fans of the idol have been celebrating. While most have been excited for the comeback, the idol has still managed to find herself in the middle of online debates.Previously, when Somi shared lyric teasers from the song that read “Tried to give my hunnit to you, But you want that 101”, fans started calling the singer out for using AAVE (African American Vernacular English) while being Korean and White herself.

Many even commented that the lyrics itself does not make any sense either.Now, the singer and her agency find themselves in the middle of another heated debate after a new teaser was dropped on June 26.

Somi and her agency criticised for using deepfake and AI

Somi’s latest teaser shows the idol with heavy doll-like makeup, short blond hair, staring at the camera while a heart shape starts burning on her shirt. As soon as the teaser dropped, fans called out the obvious use of AI and deepfake in the video.

Many cited environmental and moral concerns about using deepfakes and AI for creating content, and stated that the company could’ve avoided releasing the moving photo teaser in this format. One fan’s comment read “maybe if your ass stopped using ai you wouldn’t be flopping this hard,” while another post stated that “excited for the single but using ai was not a good idea.”

Many fans of the idol also defended her by saying that only her company should be called out, since the decision ultimately lies with them. One fan’s post read that “why are people calling somi the lazy one when it's clearly the black label's fault for using AI not her? she isn't the one editing her pictures (doesn't mean i agree with them using AI on her comeback teasers)”