Sony launches 98-Inch Bravia 5 TV in India with cinema-grade features

Sony India

has unveiled the 98-inch Bravia 5, transforming home entertainment with cinema-quality visuals and immersive audio technology. Priced at Rs. 6,49,990, this model represents Sony's entry into the

premium large-screen television

market.The centerpiece of the Bravia 5 is its

Advanced AI Processor XR

, which combines artificial intelligence with cognitive processing to analyze content the way humans perceive it. This dual-intelligence approach delivers enhanced picture quality by making images appear more natural and lifelike than traditional processing methods.Visual quality comes through the XR Backlight Master Drive technology, featuring independently controlled LEDs and precision dimming algorithms. This system produces bright highlights alongside deep blacks, creating contrast that maintains detail even in challenging lighting conditions. From candlelight's subtle glow to sunrise brilliance, every visual nuance appears with lifelike precision.The television supports

Dolby Vision and Atmos

technologies, delivering cinema-grade HDR visuals with richer colors, deeper contrast, and enhanced brightness. The accompanying spatial audio creates an immersive three-dimensional soundscape that replicates actual theater acoustics.

Content creators' vision remains intact through Studio Calibrated Mode, which reproduces intended image quality in home settings. The TV includes calibrated modes for Netflix,

Sony Pictures Core

, and introduces Prime Video Calibrated Mode—optimized for movies, series, and live sports content.Sony Pictures Core integration provides access to a movie library in near 4K Blu-ray quality, including IMAX Enhanced titles, ensuring viewers experience blockbusters and classics with detail and depth.Sony offers purchase incentives: a three-year warranty, Rs. 25,000 cashback on selected credit cards, and fixed EMI options at Rs. 19,995 monthly.The Bravia 5 will be available starting July 23 across Sony retail stores, the company's online portal, electronics outlets, and major e-commerce platforms nationwide, marking Sony's commitment to bringing cinematic experiences directly into Indian homes.