Taylor Swift and Travis Kelce wedding: Bride arrives at Madison Square Garden; welcomed by hoots and cheers from fans - WATCH

Here comes the bride!Taylor Swift has finally arrived at the Madison Square Garden, where she will wed NFL star Travis Kelce, in a grand wedding ceremony.The singer's car was spotted arriving at the venue shortly after her star-studded guest list arrived at the venue to witness the ceremony and join the couple for the grand celebrations that followed.Videos circulating widely on social media showed Taylor's white car pulling into the venue, followed by black SUVs. Although fans could not see through the blacked out windows, Swifties made sure to give her a warm welcome by hooting, cheering and applauding as her car drove past them and entered the special tent set up.

The arrival marked the culmination of days of speculation surrounding the couple's wedding and romance, which has dominated headlines for over two years.As per reports the ceremony is scheduled to start between 4-5 pm and will be followed by a grand celebration, featuring more than 1,000 family members, friends and celebrities, including actors, directors, singers, musicians, and even sports superstars.As per nlien buzz, the couple seem to have opted for a rich plum colour for their wedding with the rumoured best man and bride's maid dressed in matching colour tones.

According to multiple reports, the event is also set to make history for Madison Square Garden. The venue, best known for hosting world-class sporting events, concerts and entertainment spectacles, is reportedly hosting only its third private wedding and the first in more than four decades. Reports claim the last private wedding held at the arena took place 44 years ago.

Several reports have also noted that one of the earliest high-profile weddings associated with Madison Square Garden was hosted by theatre producer Mike Todd, the third husband of Hollywood legend Elizabeth Taylor, making Swift and Kelce's celebration one of the rare occasions on which the iconic venue has been transformed into a wedding venue.Preparations at the arena have been underway for several days, with crews seen setting up elaborate backdrops, stages, floral arrangements, elaborate décor, and even a rumoured castle-inspired installations and a set up for a garden-themed party.The wedding comes after the couple hosted an intimate wedding rehearsal dinner for around 100 guests that included just family and close friends. Today's event is expected to go on until the wee hours of the morning, with the venue's closing time reported to be at around 4 am.