Times Prime, Visa join hands to offer range of perks to signature cardholders

Visa and Times Prime have announced a strategic collaboration that will offer Visa Signature credit cardholders a complimentary one-year Times Prime membership. The tie-up is being positioned as a win-win for consumers seeking premium experiences in entertainment, travel, dining, and lifestyle without the hassle of multiple subscriptions.What cardholders get:With this partnership, Visa Signature users gain access to an elite suite of services and offers that come bundled with Times Prime. This includes premium subscriptions like:

'Everyday luxury, made easier'Calling Times Prime “the ultimate lifestyle membership,” Harshita Singh, business head of Times Prime, said the Visa tie-up brings “exclusive benefits from the most sought-after brands” to high-end users.“This partnership ensures cardholders unlock immense value, elevating their lifestyle through seamless access to premium experiences across entertainment, shopping, dining and more,” she added.'A lifestyle upgrade, not just a perk'Ramakrishnan Gopalan, Visa’s head of products & solutions for India & South Asia, called the partnership part of Visa’s vision to “support the daily needs of affluent cardholders.”He said the company understands that today’s consumers don’t just want points or cashback—they want experiences. “Together with Times Prime, we’re offering benefits that align with our users’ lifestyle preferences and enhance the value we bring them.”