Travis Kelce jersey sales hit record with high with 200% surge after Taylor Swift engagement news breaks

Travis Kelce’s Kansas City Chiefs jerseys are hotter than ever. The tight end’s red No. 87 jersey saw a huge spike in sales this week. On Tuesday, August 27, 2025, just one day after Travis Kelce proposed to Taylor Swift, Fanatics reported jersey sales went up nearly 200 percent compared to normal days. This was his best sales day since Super Bowl LIX in February. The news spread everywhere as fans rushed online to get Kelce gear and show their support.

Travis Kelce’s jersey sales surge after engagement

The engagement turned into a shopping frenzy. Fanatics said Travis Kelce’s jerseys started flying off shelves the moment the Instagram posts went live on August 26, 2025. The sharp rise was measured the very next morning. It was the biggest bump since the Chiefs won Super Bowl LIX in Las Vegas earlier this year.

TMZ Sports shared that his jersey was the number one seller across all NFL players that day. Even international orders came in, with fans from Canada, Europe, and even Asia buying jerseys.It wasn’t just football followers but many Swifties joined the rush. A Fanatics rep told Bleacher Report: “This is one of the largest engagement-related boosts we’ve ever tracked for an NFL player.”

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Taylor Swift and Travis Kelce engagement sparks record sales and fan celebrations

Taylor Swift said yes to Travis Kelce on August 26, 2025. The couple posted five pictures on Instagram, including the moment Travis Kelce got down on one knee in a flower garden. Within hours, the engagement photos crossed millions of likes and comments, even slowing down Instagram for some users.The excitement did not stop at social media. Brands joined the party too.

Krispy Kreme handed out free glazed doughnuts, and California Pizza Kitchen launched heart-shaped pizzas for 13 days, honoring Taylor Swift’s favorite number, 13.Even NFL players reacted online. Patrick Mahomes wrote, “Proud of my brother. Congrats to you both.” Meanwhile, Jason Kelce joked on X, saying, “Guess who just lost his man cave to wedding planning?”The story shows how one proposal didn’t just light up the internet but also boosted sales, brought new fans to football, and gave businesses a reason to celebrate.