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Travis Kelce turned heads during his debut on Kylie Kelce’s “Not Gonna Lie” podcast by wearing Guest in Residence, the cashmere brand founded by Taylor Swift’s close friend Gigi Hadid. The subtle fashion choice sparked buzz about his growing ties to Swift’s inner circle, blending style, loyalty, and celebrity connections into one quietly meaningful appearance.
Travis Kelce knows how to make headlines without saying a word. During his first appearance on Kylie Kelce’s “Not Gonna Lie” podcast, the Kansas City Chiefs star let his outfit do the talking. While fans tuned in for family banter and behind the scenes stories, fashion watchers noticed something else.
Kelce chose pieces from Guest in Residence, the cashmere label founded by Gigi Hadid, one of Taylor Swift’s closest friends. It was a quiet but meaningful style statement.Kelce maintained the appearance as easy but sophisticated. He built up an electric blue cashmere jacket on top of a loose gray sweater and combined them with light wash jeans, a Margiela beanie, and desirable Air Jordans. The use of color was deliberate. It was camera-friendly but it appeared natural.
More to the point, it connected him to Swift and his inner circle in a manner that was natural instead of artificial.
Travis Kelce nods to Taylor Swift’s girl squad with surprising fashion move
Guest in Residence launched in 2022 and quickly built a reputation for elevated essentials. Taylor Swift has worn the brand more than once, including at Chiefs games. Last November, she stepped out in a cashmere polo with red accents at Arrowhead.
In 2024, she picked a bold red pullover for a playoff game that secured Kansas City’s Super Bowl berth.
At the time, Gigi Hadid even tweeted, “it’s lookin like a lucky sweater !!” The moment blended friendship, football, and fashion in classic Swift fashion.Kelce has not previously been spotted in the brand, which makes this appearance feel deliberate. On the podcast, he reflected on personal growth and admitted how much Swift has influenced him. “Taylor’s made [him] so much better at that.” Kylie chimed in with humor, saying, “I call them girl questions because they’re only questions that girls would ask,” giving listeners a glimpse into their dynamic.There is also another interesting layer. Hadid’s boyfriend
Bradley Cooper
has worn Guest in Residence before, and he remains a loyal Philadelphia Eagles supporter. That playful rivalry adds charm to the wider circle connecting the Kelce brothers, Swift, Hadid, and Cooper.The choice of fashion might be inconspicuous in Kelce. However, in the celebrity culture, the details count. Putting on a brand that was closely affiliated with Swift and his long-term friend, he was conveying loyalty and association. Sometimes a cashmere jacket speaks volumes in the high profile relationship world.



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