UBL to invest Rs 90 crore in setting up canned beer facility in Telangana

UBL to invest Rs 90 crore in setting up canned beer facility in Telangana Swati Bharadwaj Hyderabad: United Breweries Ltd, brewer of brands such as Kingfisher and Heineken beer, is all set to foray into the canned beer segment in Telangana with an investment of Rs 90 crore in setting up a canning line at its Nizam Brewery in Telangana.

The new facility, which is expected to become operational within a year, will add 0.4 million hectolitres to the brewery's existing 0.5 million hectolitres capacity, taking the total capacity to 0.9 million hectolitres, UBL said on Tuesday. Nizam Brewery is among the two breweries that the beer major has in Telangana, which is one of the largest beer markets in the country. The brewer said the facility will cater to all its premium brands such as Kingfisher, Kingfisher Ultra, and Heineken in a canned format, which is increasingly gaining preference among consumers due to factors such as convenience and portability.

So far, the company sold a small quantity of canned beer in Telangana, which it imported from neighbouring states like Maharashtra. UBL said the investment is being made through internal accruals and the company already received all the requisite regulatory approvals, including the building permit order, which was issued by the Industrial Area Local Authority – Kothlapur on August 25, 2025. Pointing out that Telangana is one of the largest beer markets in India, Vivek Gupta, MD & CEO, UBL, said the strategic expansion aligns with shifting consumer preferences and will beef up its leadership in the state.

“The consumer demand for cans has been consistently rising. With this investment, we are confident of gaining market share in this high-potential format... This expansion underlines our commitment to meeting evolving consumer preferences and driving growth in India’s beer category,” Gupta said. UBL’s expansion in Telangana comes even as its parent company, the Netherlands-based Heineken NV, has chosen Hyderabad for housing its first GCC in the Asia Pacific region in India.