Watch: NFL commissioner Roger Goodell beams with Bad Bunny following historic Super Bowl LX halftime performance

At this point, the Super Bowl LX halftime is not just a musical break; it's one of the most-watched entertainment moments, enjoyed by millions of people worldwide. During the 8th February, 2026 Super Bowl LX halftime show, it reached a new milestone when Bad Bunny, a Latin global star, took the stage and delivered a performance totally in Spanish, which brought a vibrant heritage to the show.

Following this particular performance by Bad Bunny, NFL commissioner Roger Goodell was seen smiling and appreciating him in a video shared through public platforms that took over the internet rapidly. Bad Bunny's appearance at the Super Bowl marked a pivotal cultural moment in the show's history, helping it reach a younger global audience.

A halftime show that proves to be a changing course for the NFL

The single performance did not stand out only because of the fame of the Super Bowl; it was the way it was presented that was more appealing.

In today's time, Bad Bunny is one of the most influential Latin music artists, having a diverse audience worldwide. And his showing up in the Super Bowl has enhanced the NFL's reputation by proving that the NFL is now welcoming global stars who can appeal to a larger audience beyond just American fans.

In its initial years, the Super Bowl was inclined towards pop and classic rock stars, but now that music trends are changing rapidly, the NFL is trying to connect to the younger audience through the latest global stars.

And as a matter of fact, Bad Bunny is just the perfect match to suit the trends along with the audience factor. Roger Goodell has been heard speaking about the importance of choosing the right performer to gain more public attention, and after the video of him appreciating Bad Bunny was posted, it became clear that the performance was a success, and the NFL is changing its classic rock genre.

What's the impact? A look at different POVs

The reaction of viewers across the world is so mixed. Whereas some are praising the NFL’s decision to bring Bad Bunny to the stage, many of them are not really happy with the performance.

The former group is supporting the fact that the NFL is progressing, showing inclusion, and changing the course of entertainment in sports. At the same time, the latter group is expressing that the performance didn't meet their expectations.

However, this debate is not new to the Super Bowl; they have faced criticism for some of their earlier halftime shows. The main question now is whether to follow traditional goals or modern trends. Apart from the debate, the moment carried deep-rooted meaning inside it, it shows how the Super Bowl is not isolated to be just an American event, rather the league is inclined towards being a global entertainment event. Altogether, Super Bowl LX’s halftime show on 8th February was a symbol of how leagues and events should take risks to create something new by blending traditional rhythms with modern trends.