What is 'Mankeeping', the latest trend that's making women quit dating

Think she has suddenly stopped replying to texts? It might not be because she’s ghosting you, she might just be tired. Tired of being treated like a personal therapist. A new study from Stanford University is putting a name to this growing emotional burnout many women feel in relationships: mankeeping.This trend isn’t about losing interest in love; it’s about women walking away from the role of unpaid emotional caregivers. As more men open up emotionally, women are becoming their go-to support system, and many are saying: enough is enough.

What is 'Mankeeping'?

‘Mankeeping’ is a clever twist on the term ‘kinkeeping’ (which describes how women often manage emotional connections within families). Coined by Stanford psychologists Angelica Puzio Ferrara and Dylan Vergara, it refers to the invisible emotional labor women perform in romantic relationships with men.Think of it like emotional housekeeping: women are acting as therapists, mood managers, event planners, and emotional sounding boards, all while rarely receiving the same support in return.

How this shows up in real life

A woman might find herself calming her partner after a bad day, planning his social life, helping him through personal struggles, and doing it all while handling her own responsibilities. It’s not just an occasional thing; it becomes a constant, draining part of her life.

This happens largely because many men have few emotionally close friendships. In fact, a Stanford study revealed that about 1 in 5 men in the US have no close friends, while women usually maintain deeper, more emotionally connected relationships. Without male friends to confide in, men often lean heavily on their partners for all their emotional needs.

What the research says about ‘mankeeping’

During a recent presentation at Stanford’s Clayman Institute, Ferrara highlighted how male loneliness turns into emotional pressure on women.

She pointed out that, compared to women, men’s friendships are typically less deep, involve less emotional sharing, and are rarely used for support.So when men go through tough times, they often don’t turn to friends, they turn to their romantic partners. And that creates a one-sided emotional dynamic that many women find overwhelming.

The emotional toll on women

This pattern of emotional imbalance isn’t just frustrating, it’s exhausting.Burnout: Constantly being “on call” for someone else’s emotions wear women down, especially when added to work, home, and family responsibilities.Resentment: When their emotional support isn’t returned, women can feel unappreciated and taken for granted.Loss of self: Always taking care of someone else’s feelings can cause women to lose touch with their own needs and identity.Relationship breakdown: Studies show relationships where women carry more emotional weight often lead to dissatisfaction and even divorce.

Why women are opting out

Recent data from Pew Research shows a surprising gap: only 38% of single women are looking for love, compared to 61% of men. One big reason? Women are tired of being “therapists with benefits.”As reported by the NY Post, Ferrara says this isn’t just a men’s problem; it’s a burden women are quietly carrying. And increasingly, they’re choosing not to carry it anymore.

Why are men so emotionally dependent on women?

There are a few reasons behind this growing trend:Male friendship crisis: Men today have fewer close friends than ever. As per the AEI Survey Center on American Life, in 1990, 55% of men said they had at least six close friends (in North America and Australia).

Today, that number has dropped to just 27%.Toxic masculinity: Many men are raised to believe that showing emotion is weak, which prevents them from building emotional bonds with other men.Lack of mental health support: While more men are seeking therapy, there are still too few spaces where men can talk about their feelings safely and openly.

The way forward

So, how do we break this cycle? Ferrara believes that naming the problem is the first step.

Once we talk openly about mankeeping, we can begin to create more equal emotional partnerships.Here are a few steps forward:Acknowledge emotional labor: Simply recognizing that this work exists is powerful. It helps couples have real conversations about fairness and balance.Set boundaries:

Women should feel free to say, “I can’t handle this right now.” Supporting a partner doesn’t mean being available 24/7.Build male support networks: Encouraging men to nurture male friendships, join support groups, or go to therapy can ease the pressure on their partners.Share the emotional load: Couples can take turns managing emotional tasks, like planning, checking in, and supporting each other.

To sum it up…

Mankeeping isn't just a relationship issue. It’s about rethinking how we support each other emotionally—at home, in friendships, and across society.The ‘mankeeping’ conversation brings focus on gender norms, mental health gaps, and the invisible labor that women carry every day. By understanding and addressing it, we can create relationships that feel more balanced, supportive, and healthy – not just for women, for everyone involved.