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Jioblackrock asset management announces leadership team and launches early access to digital investment platformMayur.ShettyMumbai: JioBlackRock Asset Management, the 50:50 joint venture between Jio Financial Services and BlackRock, has announced the appointment of its leadership team and launched a website offering early access to its digital-first investment platform.

The company is preparing to enter India’s asset management market after receiving regulatory approval on May 26 to begin mutual fund operations.The early access initiative allows prospective investors to preview the firm's value proposition and engage with educational content on the basics of investing. Registered users will also gain access to the investment platform once it is launched. The initiative aims to familiarise investors with the firm's digital-first model, focused on accessibility and ease of use.Managing Director and CEO Sid Swaminathan said, “This is a milestone moment for JioBlackRock Asset Management. The leadership team is working hard on our value proposition of innovative products at competitive and transparent pricing.” He said the company would launch a range of offerings in the coming months, including those that apply BlackRock’s data-driven investing capabilities.The leadership team brings together experience across asset management, digital strategy, and product design. According to the company, its approach will combine BlackRock’s global investment expertise with Jio’s digital reach to offer cost-efficient and accessible investment solutions.Swaminathan, who previously headed international index equity at BlackRock and oversaw $1.25 trillion in assets, was appointed CEO following regulatory clearance. He also led fixed income portfolio management for Europe, with a focus on systematic and indexed strategies.JioBlackRock aims to serve a wide investor base by offering educational content and user-friendly tools, in line with the broader objective of expanding financial inclusion.