“A beautiful beginning”: Connor McDavid shows unwavering support for wife Lauren Kyle’s Trove Living launch before NHL Finals

As the Edmonton Oilers captain Connor McDavid gears up for the high-stakes Stanley Cup Final against the Florida Panthers, he’s also proving that his support off the ice is just as impactful as his leadership on it.

Ahead of Game 1, McDavid took time away from intense preparation to cheer on his wife, Lauren Kyle, as she launched a new business venture—Trove Living, a luxury furniture showroom based in Edmonton.

Lauren Kyle balances design excellence and influencer impact with Trove Living launch

Known not just as an NHL WAG but as an interior designer and lifestyle entrepreneur, Lauren Kyle has expanded her creative brand. Already the founder of Kyle & Co Design Studio, she’s now co-founded Trove Living with artist Brittany Schulz.

The showroom is described as offering “a carefully curated selection of exclusive furniture and accessories, bringing together craftsmanship, timeless design, and intentional living.

”Trove Living officially opened with a friends-and-family launch party at Bar Trove, where guests—including McDavid—gathered to celebrate Kyle’s milestone. “A beautiful beginning. Our friends and family event was filled with joy, laughter, and a whole lot of love,” read the caption on Trove’s Instagram post, highlighting the personal and professional support behind Kyle’s latest move.

WAGs like Lauren Kyle are reshaping the role of athlete partners through social media and entrepreneurship

Kyle’s influence stretches beyond design. Her growing online presence is part of a larger movement where sports spouses are leveraging platforms like Instagram to build brands, lead ventures, and shape narratives. As Judy Liao, a University of Alberta professor, explained: “The resurgence of WAGs is really because of social media... a really important place to construct and show people themselves as a person, not just a profession.

”Cheri Bradish of Future Sport Lab added, “She’s a part of this whole community and whole industry of influencers.”Also Read: Edmonton business leader highlights the significance of Connor McDavid's wife Lauren Kyle McDavid’s major investment in the city’s downtownThe couple’s dynamic is truly reciprocal. Kyle celebrated McDavid’s recent playoff victory with a two-word Instagram Story—“Finals Baby!!!!”—after the Oilers beat the Dallas Stars to advance. As McDavid leads the charge in the Stanley Cup Final, fans will be watching both his game and the unwavering support from the woman cheering for him from the stands—and now, from her showroom.