Amazon CEO Andy Jassy visits India as tech giant expands ‘Amazon Now’ to 300 cities

Amazon has announced that it is planning to build India’s largest “delivery in minutes” network and for this, the e-commerce giant is rapidly scaling its ultra-fast service, Amazon Now, to over 300 cities across the country.

The expansion marks a milestone for Amazon Now, which has officially become the fastest-growing e-commerce business unit in Amazon India’s history, with orders doubling every single quarter since its launch, the company claims.For this quick-commerce push, Amazon CEO Andy Jassy visited India, and visited a micro-fulfillment center that drives the company's ultra-fast delivery infrastructure. What originally started as a localised experiment in India is now being expanded to several countries across the globe, the company added.

How Amazon plans to scale up ‘Amazon Now’

Amazon Now is already serving over 50 million customers across 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi, the company said. Under the new expansion blueprint, Amazon will scale up its specialised network of urban and micro-fulfillment centers that will house an expanded selection of tens of thousands of daily essentials, including fresh fruits, vegetables, frozen foods, personal care items, fashion, beauty products, and small home appliances.

These will be all available for delivery within minutes or a few hours.

For larger orders, the company is adjusting its logistics network to offer a wider selection of over one million products for same-day delivery, four million products for next-day delivery and millions more under unlimited, free Prime shipping.

Amazon CEO Andy Jassy meets Maharashtra CM, delivery

Jassy met Maharashtra CM, Devendra Fadnavis, to discuss Amazon’s commitment to the state, which is home to some of Amazon’s most important operations in India, including AWS’s first India infrastructure region and a growing technology and operations workforce across Mumbai, Pune and beyond.

Meanwhile, during his visit to the micro-fulfillment center, Jassy spent time meeting face-to-face with the delivery associates and partners who keep the rapid network running every day.Coinciding with the expansion, Amazon announced the launch of “Sammaan,” a welfare program dedicated to supporting the tens of thousands of delivery associates powering its traditional e-commerce and quick-commerce operations in India.A significant portion of Amazon India’s recently announced $300 million investment into operations and associate well-being will be funneled directly into strengthening and scaling this initiative.