Apple's new "Lessons" ad shows a “new way” of learning for Indian students with Mac

Apple has released its second India-focused Mac campaign titled "Lessons," designed to show how college students can use Mac computers for their studies.The campaign follows last year's "Work Is Worth It" initiative, encouraging students to try different approaches to learning. Director Ayappa created this year's film, which shows student life with an original music track that includes voice samples of typical advice students receive from authority figures.

The advertisement shows practical uses of Mac technology in academic settings. One scenario demonstrates how Summarize in Writing Tools, powered by Apple Intelligence, helps a student turn lengthy notes into short bullet points, avoiding late nights in the library. Another segment shows how

MacBook Air with M4

allows students to run multiple

engineering applications

including AutoCAD, MATLAB, and Xcode simultaneously.

Apple Intelligence works as a personal intelligence system that focuses on privacy while providing useful assistance. The technology works across iPhone, iPad, Mac, and Apple Vision Pro devices, helping users write, express themselves, and complete tasks.The campaign will run during the back-to-school period in summer across broadcast television, digital platforms, and social media. Apple Intelligence works with

iPhone 15 Pro

models, iPhone 16 series, iPad and Mac devices with M1 or later chips, and Apple Vision Pro.