Beauty influencer 'Guava Beauty' known for eating makeup on camera, dies at 24!

Beloved Chinese beauty influencer Guava Shuishui, known to her fans as Guava Beauty, has passed away at the age of 24. The news of her untimely death was confirmed through an announcement on her official Instagram account, as reported by People.com and Us Weekly on June 3.

According to the statement, she died on May 24, though the cause of death has not been made public.

The post, originally shared in Chinese and later translated, expressed heartfelt gratitude to her fans for their constant support, saying, “Thank you to everyone who has liked, commented, and laughed with her. She truly cherished all the love you gave her.” The message ended with a moving sentiment: “Guava Shuishui has simply moved to another place to continue shining.”

Her last days and online speculation

Shuishui’s final post was dated April 23, and in the weeks following her absence, rumours and misinformation began to swirl online regarding her health and lifestyle. In an effort to combat this, a close friend of the influencer took to Instagram to issue a clarification before the news of her passing became public. The friend addressed what she described as “false information” circulating on social media, specifically denying claims that Shuishui's health issues were connected to her makeup content.

The friend firmly stated that Shuishui’s medical team had ruled out any link between her condition and her well-known habit of playfully interacting with beauty products on camera, such as pretending to consume them. This clarification was particularly aimed at countering the viral speculation that her habit of biting or licking makeup items may have led to her health problems.“She always reminded her audience that consuming cosmetics is not safe and made it clear that her videos were for entertainment only,” the friend shared.

The statement went on to highlight the emotional toll of the unverified online chatter, urging people to refrain from further speculation, “The negative comments and baseless rumours have caused immense emotional damage to her family and loved ones during an already heartbreaking time.

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A rising star in beauty content

With over 12,000 Instagram followers, Guava Shuishui had built a loyal fanbase through her quirky makeup tutorials, colourful personality, and honest product reviews.

Her content often stood out for its fun, experimental nature, she wasn't afraid to think outside the box. One of her more viral videos from November 2024, as noted by Us Weekly, featured her applying blush, then theatrically placing the makeup product on a fork and pretending to eat it.

While her content was humorous and unconventional, she always maintained a level of responsibility and transparency with her followers.

She continuously reminded them that her actions were staged and that consuming cosmetics is unsafe. Despite that, her unique style earned her a niche spot in the online beauty space, where followers appreciated both her creativity and sincerity.

A reminder about online responsibility

The tragic loss of Guava Shuishui comes at a time when conversations about influencer culture, online responsibility, and mental health are more relevant than ever. Her passing follows closely behind other recent incidents that have sparked similar concerns.

In a digital world where virality often overshadows nuance, her death reminds us of the human beings behind the screens - people with families, vulnerabilities, and real emotions.Guava Shuishui’s legacy will live on through her videos, the joy she brought to her audience, and the lasting impression she made in the beauty community. Her family and friends have requested privacy and empathy as they grieve this unimaginable loss.