Big green Durga returns with a first-of-its kind digital avatar in 2025

The latest edition of the much-awaited Green Durga initiative was unveiled at a grand press conference in Kolkata, with actress Ishaa Saha lending her support to this unique blend of devotion and sustainability. This year’s celebration centered around a 3D holographic idol of Maa Durga—an eco-friendly, first-of-its-kind innovation in the city. With no clay, no carbon, and no immersion, this digital representation preserved the magnificence of Durga Puja while standing as a powerful symbol of a sustainable, greener future with zero environmental impact. The initiative also extended into the community with a strong focus on sustainability.

Radio hosts and performers visited over 50 residential complexes, colleges, and paras to engage with devotees, promote eco-friendly practices, and honor those embracing green initiatives. A five-day celebration at a major city mall entertained visitors with live interactions, emcee activities, and engaging festive programs, ensuring the spirit of Puja was celebrated responsibly.

Speaking on the initiative, the organizers said, “Durga Puja is a festival of devotion as much as it is of responsibility. Through Green Durga, we aim to honor Maa Durga in the most sustainable way, ensuring zero environmental impact while fostering community participation. It is our commitment to shaping a greener future.”