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After facing criticism over workplace practices, Lenskart breaks its silence with a public apology and a new policy. What changed inside the company, and why did it trigger such a strong reaction?
Lenskart clarifies policy, welcomes religious symbols in stores
New Delhi,UPDATED: Apr 18, 2026 19:40 IST
After days of backlash and growing concern among customers and staff, eyewear retailer Lenskart has issued a public apology and released a revised in-store style guide, making it clear that religious and cultural symbols are fully welcome at its outlets.
In a detailed statement, the company said it had “heard clearly and openly” from its community, adding that recent feedback had prompted a review of internal policies and communication.
“If any version of our workplace communication caused hurt or made any of our team members feel that their faith was unwelcome here, we are deeply sorry,” the company said. “That is not who Lenskart is, and it is not who we will ever be.”
The move comes after concerns were raised over perceived restrictions on expressions of faith among store staff, sparking debate online.
We have heard you. Clearly and openly. Over the past few days, our community and customers have spoken - and we have listened.
Today, we are standardizing our In-Store Style Guide and sharing it publicly and transparently: https://t.co/lC8KlLLUZm
These guidelines explicitly and— lenskart (@Lenskart_com) April 18, 2026
NEW STYLE GUIDE RELEASED
The company has now standardised and publicly shared its in-store style guide, which explicitly allows employees to wear symbols of faith and culture.
“These guidelines explicitly and unambiguously welcome every symbol of faith and culture our team members carry — bindi, tilak, sindoor, kalawa, mangalsutra, kada, hijab, turban, and more. Not as exceptions. As who we are,” the statement read.
‘BUILT IN BHARAT’ MESSAGE
Reinforcing its identity, the company said, “Lenskart was built in Bharat, by Indians, for Indians,” adding that its network of over 2,400 stores is run by people who bring “their beliefs, their traditions, their identity to work every day.”
“That is not something we will ever ask anyone to leave at the door,” it said.
COMMITMENT TO CHANGE
The company has also promised to ensure consistency going forward. “Every policy, every training material, and every communication that carries the Lenskart name will reflect these values,” it said.
“We remain committed to applying these guidelines fairly and consistently, and will continue to review and improve our processes.”
Ending on a conciliatory note, the company added, “We will do better. And we will keep earning your trust.”
- Ends
Published By:
Sonali Verma
Published On:
Apr 18, 2026 19:40 IST
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