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Scroll through Instagram or YouTube for a few minutes and it’s easy to see how people pick up information today. Short videos, trending reels and viral formats are often what catch attention first.
Delhi Police seems to be working with that reality. Instead of issuing formal warnings, the department is now using familiar social media trends to talk about phone scams, slipping safety messages into content people already watch and share.
‘Day 1 as scammer’ reel explains common scam tactics
Delhi Police recently posted a reel on its official Instagram account based on the viral “Day 1 as a spy” trend. The video, titled “Day 1 as scammer”, shows how fraudsters usually approach people.In the video, the scammer comes across as someone just trying to help. They talk casually, offer to install a mobile antivirus app, and slowly build trust. Before you realise it, they ask for a one time password. That one step is enough for them to get into a bank account and cause financial damage.The reel keeps it simple and to the point. The message is clear: never share OTPs or personal details with anyone, no matter how genuine or helpful they may sound.
Using popular culture to spread awareness
This isn’t the first time Delhi Police has used popular culture to get a message across. According to a report by India Today, earlier this month, they shared a video based on a dance sequence from the film Dhurandhar, featuring Akshaye Khanna. The clip was aimed at raising awareness about drug use.By using scenes and trends people already know, the police make serious messages feel more relatable. It doesn’t come across as formal or preachy; it just fits in with the kind of content people are already seeing on their feeds.Trending reels also allow the police to reach users in a more casual way, similar to regular posts shared by creators and pages online.
Why Dhurandhar became part of the messaging
The film Dhurandhar, starring Ranveer Singh, Akshaye Khanna, Arjun Rampal and Sanjay Dutt, was released on December 5 and quickly gained attention online. Soon after its release, scenes, dialogues and songs from the film began circulating widely on social media.Tracks such as Sher-e-Baloch and FA9LA, composed by Bahrain-based artist Flipperachi, were among the most shared. Using references from popular films helps such messages reach a wider audience and stay part of ongoing online conversations.(Photo: Instagram)




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