Dhanteras turns record-breaking! Cars, electronics and jewellery see unprecedented demand; GST cuts, festive spirit fuel purchases

Dhanteras 2025 is turning into a record-breaking festival for Indian retailers, with strong demand across automobiles, electronics, and jewellery.Maruti Suzuki India expects to cross the 50,000-unit mark over the two-day festival, marking its highest-ever Dhanteras sales, said senior executive officer, marketing & sales, Partho Banerjee.

“We are expecting around 41,000 deliveries today, with another 10,000 customers taking delivery tomorrow. This is going to be the all-time high for Dhanteras deliveries,” he told reporters. As per news agency PTI, Banerjee added that since the September 18 price reduction, the company has received nearly 4.5 lakh bookings, with small car bookings approaching one lakh units and retail deliveries reaching 3.25 lakh units in a month.Rival Hyundai Motor India Ltd MD & CEO designate Tarun Garg noted strong festive demand, with expected deliveries around 14,000 units, a 20 per cent increase from last year.“The positive momentum is driven by the festive spirit, a buoyant market environment and the encouraging impact of GST 2.0 reforms,” he said, as per PTI.Consumer electronics firms are also reporting a surge in sales. Panasonic Life Solutions director Sandeep Sehgal said large-screen TVs of 55 inches and above contributed to a 4K sellout growth of over 36 per cent from October 1 to 17, with overall TV and RAC sales expected to grow around 30 per cent compared to last year.

Haier Appliances India reported strong demand for premium products such as large-screen TVs, side-by-side refrigerators, and front-load washing machines, with growth expected to exceed 50 per cent.The companies attributed the boost partly to the recent GST reforms, which reduced duties on electronics and essential goods, leaving more disposable income with consumers.Jewellery retailers also saw healthy festive sales, spanning investment-driven purchases above Rs 2 lakh to lightweight jewellery and gold coins, Tanishq senior vice president Arun said.Demand was robust across metros and Tier-2 and Tier-3 towns.Overall, the festival is witnessing an unprecedented consumer turnout, reflecting optimism fueled by GST rate cuts and the convenience of festive shopping across multiple categories, from cars and electronics to gold and jewellery.This year’s Dhanteras demonstrates a broad-based consumption surge, with both traditional purchases like gold and modern categories like automobiles and electronics benefiting from economic reforms and festive enthusiasm.