DJ Lagway signs NIL deal with Jordan Brand ahead of Florida Gators 2025 season opener

Florida Gators quarterback DJ Lagway has signed a new NIL deal with Jordan Brand just one day before the Gators begin their 2025 college football season. The deal was announced on Friday morning, August 29, 2025, as Florida gets ready to face LIU Sharks in their season opener at Gainesville.

Lagway is now the newest college athlete to join the Jordan Brand family, a move that connects him to one of the biggest names in sports.

DJ Lagway joins Jordan Brand ahead of 2025 season opener

The announcement came directly from Jordan Brand, which shared the news with a press release and a bold new photo campaign. The company said, “DJ’s rise is fueled by talent, grit, and a mindset built for greatness. This moment marks the start of an exciting new chapter.”

DJ Lagway was featured in the official campaign photos wearing a mix of Jumpman gear, including Air Jordan 1 Low cleats and relaxed-fit Jumpman shirts.

His addition to Jordan’s roster comes at a time when he is stepping into the spotlight as one of the biggest young stars in college football.The University of Florida has been a partner school with Jordan Brand since 2018, after announcing the deal in December 2017. Since then, the Gators football and basketball teams have worn the Jumpman logo, while other Florida teams sport the Nike Swoosh. Now, Lagway’s NIL deal gives the partnership an even bigger boost heading into the new season.

DJ Lagway’s freshman season success with Florida Gators

DJ Lagway, a genuine first-year, became in charge of the Gators' attack in 2024 and rapidly established himself. With a 6-1 record as a starter, he ended the season with 1,915 yards and 12 touchdowns passing. Closing his first year on a high note, his excellent performance aided Florida in the Gasparilla Bowl victory against Tulane Green Wave.Also Read: Travis Kelce And Taylor Swift Make First Appearance After Engagement At Cincinnati Vs Nebraska Football GameThe timing of his new NIL deal with Jordan Brand could not be bigger.

On Saturday, August 30, 2025, he will lead the Gators into their first game of the season against LIU Sharks. Fans in Gainesville will now watch not only their quarterback but also the newest face of Jordan Brand on the field.DJ Lagway's signing offers even more excitement to the program given that the Gators already carry the Jumpman sponsorship. Official Florida Gators Jordan apparel available online at Nike.com also helps athletes and supporters maintain the brand's visibility both on and off the field.