Groom’s unique marketing twist: 26 brands sponsor his tuxedo for wedding — here’s how and why

In a time when wedding expenses can quickly spiral out of control, one groom decided to handle it in the most unexpected way possible. Instead of cutting corners or dipping into savings, he turned the entire situation into a clever business idea– by selling advertising space on his tuxedo.

What began as a lighthearted thought soon turned into a viral moment that had social media users applauding his creativity.A creative twist to wedding planningThe man behind the idea is French entrepreneur Dagobert Renouf, who announced in July that he planned to fund his wedding through sponsorships. His plan was simple– offer companies a chance to place their logos on his tuxedo and count it as a marketing expense. While it may have sounded unconventional at first, brands surprisingly showed interest in the idea.How the plan came togetherOnce Renouf shared his concept, several startups quickly joined in. Within a few weeks, he had sold most of the ad slots available on his tuxedo. The outfit was later sent for customization, and by the time his wedding day arrived on October 25, it was covered with logos from 26 startups that contributed to the event.After the ceremony, Renouf took to social media to thank those who participated, writing, “Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day.”

Internet reacts to the viral ideaThe idea caught everyone’s attention online, sparking a mix of admiration and amusement. Many users praised the groom for his innovative thinking and marketing sense. One user commented, “Missed this opportunity, but please let me know if there are any other wedding(s) in the future.” Another wrote, “No one will believe this isn't AI-generated.” A third user added, “Love this! Startup teamwork even at a wedding.

What a way to celebrate community. Wishing you both continued success (and excited for the cinematic drop).”An example of modern-day creativityRenouf’s decision to turn his wedding into a sponsorship collaboration has been seen as a fresh take on handling big expenses. His idea shows how creativity and practicality can come together– even on one of the most personal days of someone’s life.Disclaimer: This story is based on publicly available social media posts and reports. The Times of India has not independently verified the authenticity of the claims or posts mentioned.Thumb image: Canva (for representative purposes only)