Hailee Steinfeld turns Buffalo Bills sidelines into a runway with her gameday style playbook

As the Buffalo Bills gear up for their 2025 season opener against the Baltimore Ravens, all eyes will be on quarterback Josh Allen. But away from the field, his wife, actress and singer Hailee Steinfeld, has quietly built her own influence in Buffalo’s gameday culture.

Known for her effortlessly chic looks, Steinfeld recently gave fans a glimpse into her fashion routine through her BEAU SOCIETY newsletter.

Hailee Steinfeld’s three golden rules for gameday style

Hailee Steinfeld shared the simple but effective formula that guides her when she’s preparing for kickoff. First, she emphasizes practicality in Buffalo’s unforgiving winters. “Warmth is a big priority,” she explained, detailing her usual outfit of a turtleneck bodysuit, vintage Bills sweatshirt, jeans, high socks, sneakers, and a beanie.

Comfort, she says, should never come at the cost of flair.

Second, she embraces retro fashion as a cornerstone of her style. Old-school Bills hats, jackets, and crewnecks often serve as her statement pieces. For Steinfeld, “once she locks in that statement piece, the rest of the outfit is easy.” Vintage NFL gear isn’t just a trend — it has become a cultural wave across stadiums nationwide.Finally, authenticity drives her entire approach. “When you're wearing something you feel good in, you look great,” she wrote, encouraging fans to lean into what feels personal rather than blindly following trends.

A sideline star redefining Bills culture

While Allen commands headlines on the field, Steinfeld has established herself as a style icon in the stands. Her blend of Hollywood polish and approachable, fan-friendly outfits resonates with Bills Mafia, giving the team’s gameday scene an extra layer of personality.Also Read: Jordon Hudson fiercely defends Bill Belichick as Patriots feud deepens with UNC scouting banIf her newsletter is any indication, Steinfeld will continue to bring bold, layered, and authentic looks to every Bills game this season — making her just as much a sideline star as her husband is under center.