ARTICLE AD BOX
Pawan Kalyan's period action drama 'Hari Hara Veera Mallu – Part 1: Sword vs Spirit' is currently running in theatres, but the film seems to be losing its grip at the box office. After starting off on a decent note, the movie has been experiencing a consistent decline in collections, with its Day 8 earnings being one of the lowest since its release.
Box office trend
As per trade estimates by Sacnilk, Hari Hara Veera Mallu collected Rs 35 lakhs on Thursday, July 31, marking a big drop in daily collections. The film, which had a promising weekend initially, has seen a downward trend since Day 5. As on day 5, it collected over Rs 2.1 crore, on day 6 and 7 it made Rs 1.75 crore and Rs 1.3 crore respectively, and later minted over Rs 35 crore. With this, the film's total collection currently stands at approximately Rs 80.75 crore.
Theatre occupancy
The occupancy levels also reflect the decline in audience turnout. The overall Telugu occupancy on Day 8 was just 13.29%. Morning shows saw 13.19% attendance, while afternoon and evening shows recorded 12.92% and 13.59%, respectively. Night shows slightly improved with 13.47%, but the numbers remained on the lower end throughout the day.
About the film
Directed by Jyothi Krishna, 'Hari Hara Veera Mallu' is a high-budget historical action adventure set in the Mughal era.
Pawan Kalyan plays the titular role of Veera Mallu, a legendary warrior who sets out on a daring mission against the Mughal empire.The movie was released with high expectations, especially among Pawan Kalyan’s fans who were eagerly waiting to see him in a larger-than-life avatar. While the initial response helped the film earn decent numbers in its first few days, the momentum has not sustained. However, the upcoming weekend might help the film gain good numbers.