Honkai Star Rail 3.5 Update, Marketing Schedule, New Characters and More

As the highly-anticipated Version 3.5 update for Honkai: Star Rail approaches, preparations among the player base are reaching a fever pitch. With leaks stirring excitement and speculation and the drip marketing campaign awaiting its opening act, HoYoverse appears all set to keep the slow and steady stream of fresh content coming.

Let's take a look at what fans can expect with Version 3.5.

Two New Faces: Hysilens and Cerydra

Leaked information reveals that Version 3.5 is bringing two new playable characters into the mix for the further dimension of the already colourful world that is Honkai: Star Rail.Hysilens has been a name uttered in community circles for a few months now. Should the leaks remain true, she will at last be playable, classified as a Physical Nihility character, with a unique "maid" design standing alone visually.

The theme that contrasts: a frail-looking character with horrendous debuffing combat style might prove an incredible layer to the current meta.Along with her, Cerydra is rumoured to be a Wind Harmony unit that is support based and has a youthful "girl-next-door" design. While Wind units generally bring strong utility and speedy support, Cerydra might prove a good synergy option for teams that are keen on turn manipulation.

Amphoreus: The Gift That Keeps on Giving

Introduced earlier this year, Amphoreus' new world continues to enrich the game's lore and roster. Phainon, Castorice, and Tribbie have already embedded themselves in various team compositions, while Hyacine and Anaxa step into the somewhat esoteric edge of play.The characters soon to follow will surely continue to keep the momentum of Amphoreus alive. If officially confirmed, Hysilens and Cerydra would be able to further cement the region's personality and freshness in terms of gameplay options for those wanting to experiment more with Nihility and Harmony team setups.

Drip Marketing Schedule: What to Watch For

The wait for official announcements will not be long as the beginning of drip marketing for Version 3.5, HoYoverse's usual teaser period for new characters, will start right after the second phase launch of Version 3.3.

Going by schedule, the first teaser for Version 3.5 is slated for June 17, 2025. The entire campaign usually lasts two days, with the second character reveal following on June 18. Every well-timed announcement is responsible for kicking off all sensations, spill discussions, and induce theorycraft in fan communities.Those dynamic times for international fans include:

On becoming an obvious formula, the release of two characters per patch cemented HoYoverse's marketing scheme. It is, however, in the injection of constant character uniqueness and peculiarities that this scheme really unfolds.