Househelp at your doorstep in 10 mins! Burning cash or building habits?

India’s newest and buzziest consumer internet category has gone from zero to several hundred thousand weekly orders in a matter of months. The 10-minute househelp segment, which barely existed before March, has exploded this year, with three players — Urban Company, Snabbit, and Pronto — racing to build this service for urban households.
The scale-up has been sharp. In August, Urban Company fulfilled 2,09,000 InstaHelp orders; Snabbit handled around 1,00,000; and Pronto completed 25,000-30,000, according to industry estimates. By October, those numbers had surged to 4,68,000 for Urban Company, 310,000 for Snabbit, and 66,000 for Pronto.