IKF launches 45-day football drive in A.P.

The India Khelo Football (IKF), powered by Tyger Capital and supported by the Andhra Pradesh Tourism Department, has launched the Tyger Scout on Wheels, a 45-day movement to promote football in the State.

The launch event was held at the Andhra University, and more than 160 young players participated in the football trials and the IKF 360 awareness campaign. The session featured discussions on football pathways, health and wellness for girls, and financial literacy workshops for parents led by Tyger Capital, said the IKF release.

Over the next month and a half, The Scout on Wheels van, will travel through seven major cities and over ten towns, conducting football trials, awareness clinics, and community programs. From Visakhapatnam to Tirupati, the journey aims to touch thousands of players, parents, and local communities — many of whom will experience a structured football initiative for the first time.

“There’s immense raw talent here,” said Phani Bhushan, Founder of India Khelo Football. “We don’t go by rankings; we go by heart, perseverance, and the will to rise. Andhra Pradesh deserves to be on the Indian Football Map — not as a number, but as a movement.”

Speaking about Tyger Capital’s role in the initiative, Gaurav Gupta, Founder, Managing Director, and CEO of Tyger Capital, said the objective of the initiative was to empower communities with financial freedom.

“Through this campaign, our branch volunteers will work directly with parents and players to provide financial literacy, apprenticeships for youth, and job opportunities for families,” said Mr. Gupta, emphasising that it was not just about loans — it was about giving families the freedom to dream.

In Rajahmundry, the Tyger IKF Scout on Wheels campaign witnessed a huge turnout of female participants. More than 100 players attended the trials and took part in the 360 awareness campaign, which saw active participation from parents, teachers, and community members.

The campaign aims to engage more than 5,000 parents and community members, scout 1,500 players, empower 500 girls, and generate over 15 million impressions through media, digital, and ground activations.

The van will spread awareness about the importance of staying connected to the football ecosystem and will complete its state-wide journey in Tirupati by November 30, marking the culmination of this inspiring football and community movement.