‘Jumma Chumma’ hits Spain’s La Tomatina: Indians singing the Bollywood classic goes viral

Spain’s famous La Tomatina festival, known for its messy tomato-throwing fun, recently saw a delightful Bollywood twist. A viral video shows a group of Indians at the festival enthusiastically singing the iconic 1991 song “Jumma Chumma” from Amitabh Bachchan’s film Hum while drenched in mashed tomatoes. Captured by someone within the group, the clip quickly spread on social media, captivating viewers with the infectious energy and joy of the participants.

Dancing, laughing, and throwing tomatoes, they fully immersed themselves in the festival spirit while adding a vibrant desi flair. Their performance showcased how people can blend their music and traditions into a celebration that is both globally recognised and as colorful as it is lively.

The viral ‘Jumma Chumma’ moment

The video shows festival-goers singing and dancing energetically amidst the tomato chaos, clearly enjoying themselves.

The infectious energy of the group, coupled with the colorful spectacle of La Tomatina, created a scene that many found entertaining and uniquely desi. For Indians, it was reminiscent of Bollywood-style celebration, while for global audiences, it added an unexpected cultural layer to the festival.

The clip has left netizens divided. Some praised the joyful display, calling it fun and a creative way to celebrate, while others criticised the group for disrupting local norms.

Many pointed out that visiting foreigners usually blend into local culture, but in this case, the participants stood out by singing a Hindi song loudly, prompting discussions on civic behaviour and cultural sensitivity. Comments ranged from embarrassment to amusement, reflecting the clash of perspectives.

A Bollywood moment abroad

Regardless of the debate, the “Jumma Chumma” performance at La Tomatina has become a talking point across social media. It shows how cultural expression travels, and how Indian pop culture can leave a mark even at international festivals. For many, the video is a humorous reminder of Bollywood’s influence and the creativity of Indians abroad.