'Junior’ box office collections day 6: Genelia Deshmukh starrer mints Rs 7.65 crores; slows down

Genelia Deshmukh’s Telugu film 'Junior' has maintained a steady presence at the box office through its first six days, collecting a total of Rs 7.65 crore across all languages.As reported by the Sacnilk website, after a decent opening weekend, the family entertainer experienced the usual weekday dip.

The entertainer wrapped up its sixth day (Wednesday, July 23) with early estimates pegging the earnings at Rs 60 lakhs.The initial days showed promise, starting with Rs 1.5 crore on Friday, followed by Rs 1.8 crore on Saturday and a peak of Rs 2.2 crore on Sunday.

Telugu and Kannada market trends

The film saw mixed occupancy trends in its two primary markets — Telugu and Kannada.On Wednesday, Telugu occupancy across 2D shows stood at a moderate 15.58%.

Morning shows drew a 13.97% turnout. The numbers slightly rose through the day with 14.43% in the afternoon, 15.67% in the evening. It peaked at 18.23% by night.

What’s ahead for 'Junior'

If word-of-mouth and regional appeal continue to support it, Junior may still manage a respectable run despite slowing weekday numbers. For now, its total collection of Rs 7.65 crore serves as a fair outcome for a regional film driven by a mix of star power and youthful energy.

An excerpt from ETimes review for the film reads, "The film begins by focusing on college life and corporate culture, which may feel familiar and formulaic. However, it sets the stage for an emotionally rich second half, full of twists and heartfelt moments, as the story returns to the village, reconnecting with roots and understanding life from a parent’s point of view. While the movie treads familiar ground, it reminds us that family dramas never go out of style.

With strong emotional arcs and touching dialogues, it delivers a story that resonates with audiences of all ages." The film stars Genelia alongside Sreeleela, Kireeti Reddy, Rao Ramesh, Ravichandran Veeraswamy, and Achyuth Kumar.