Kareena Kapoor Khan reveals how she joined Instagram: Now I like to post and be as real as I can on it (Exclusive)

Actress Kareena Kapoor Khan’s Instagram posts - whether it’s her no-makeup selfies, a cheeky Saif Ali Khan moment, or adorable glimpses of Jeh and Taimur - often make headlines. While she now enjoys the platform, the actor admits it took some convincing to get there.Kareena joined Instagram six years ago when she came on board as Puma’s brand ambassador, with the brand keen on her having a social media presence. “It wasn’t easy to say yes (to the brand), as I wasn’t on Instagram and they were very clear about it. Because the world is going digital and brands want that. It was Covid, so they were very clear that they wanted me on Instagram. So that was why I actually came on Instagram,” she says, adding, “Later on, it kind of all worked out because I actually started enjoying myself.

So that was fun. I think a brand has to resonate with the actor — being authentic, being real. Otherwise, a brand can take on 100 ambassadors, even younger people.”

Talking about her association with the brand, she adds, “I’m a mother of two. I’m 46 this year. And it feels great that brands in India are supporting mothers and working women.”But was it difficult to convince her to come on Instagram? She replies, “It was. Everyone had come on Instagram and I hadn’t. But then I was like, why not? I’ll do it for the brand. But then I started to love posting, and now I’m pretty real on Instagram. I like to post and be as real as I can.”