Lockdown hobby of this former schoolteacher turns a thriving venture

Soumya Hariharan (right) with employees of her unit. | Photo Credit: SURESH ALLEPPEY

What began as a creative engagement for this former schoolteacher during the COVID-19 lockdown has now grown into a thriving business. Soumya Hariharan from Puthanangadi, near Cherthala, began making nettipattam (caparison) to beat the boredom during the lockdown. Today, the 38-year-old runs a full-fledged nettipattam-making unit.

Initially, she experimented with making crafts using glass bottles and waste materials. This creative pastime eventually led her to try her hand at making nettipattam, the ornamental headgear used to adorn elephants during festivals and also used as wall hangings.

New models

“It was through YouTube tutorials and reading that I learned to make nettipattams in 2020,” says Ms. Hariharan. “As my interest grew, I began designing new models and sharing pictures and videos on social media. Gradually, the demand increased and that encouraged me to set up a manufacturing unit,” adds the entrepreneur.

The unit currently employs 10 people and generates an average monthly income of ₹1 lakh. Besides nettipattam, it also produces thidambu, alavattam (decorative circular shield) and valkannadi photo work, among other items. Product prices range from ₹500 to ₹35,000. Most items, including nettipattam, are intended for home decor. Nettipattams made at the unit have also featured in ‘Kettukazcha’ pageants during temple festivals.

So far, products from the unit have reached around 15 countries and various parts of India, with most customers being Keralites. “The most in-demand product is the nettipattam decorated with peacock feathers. Other items are also receiving orders. We are planning to introduce new models and expand the business,” says Ms. Hariharan.

Stable income

Viji Jaimon, an employee at the unit, says the job provides her family with a stable income. “I have been working here for the past two years. I specialise in making nettipattams with peacock feathers. It gives me not just financial security, but also a sense of pride and satisfaction in being part of something creative and culturally significant,” she says.

The unit’s clientele includes celebrities and Ministers. Most of the marketing is done through social media.

Published - June 19, 2025 06:41 pm IST