Michelin-starred chef Jay Fai fined over $120 ‘VVIP’ crab omelette in Bangkok

In Bangkok’s buzzing food scene, few names shine brighter than Supinya Junsuta — better known as Jay Fai, the 82-year-old chef whose street-side eatery earned a coveted Michelin star.

But the woman famed for her wok-fried crab omelette is now facing unwanted heat after a London-based YouTuber complained of being overcharged for her signature dish.According to CNA Lifestyle, the chef has been fined 2,000 baht (S$79) and could face jail time after the Department of Internal Trade (DIT) launched an investigation into allegations of overpricing. The controversy began when Thai YouTuber Peachii shared on X that she had been billed 4,000 baht (S$158) for Jay Fai’s crab omelette on August 15, despite the menu listing the dish at 1,500 baht.

A “VVIP” misunderstanding

Peachii, who was dining with her friend Martha, said she had ordered the regular version of the omelette but was served the premium dish made with high-grade crab meat, without being informed. “It was listed as 1,500 baht on the menu,” she wrote, adding that she was stunned when the bill showed almost triple the expected amount.CNA Lifestyle reported that Peachii and Martha had been invited by a regular customer, Dr Pattarapha Chadit.

Jay Fai, recognising the familiar patron, decided to prepare dishes she usually served her long-time guests. Dr Pattarapha later explained: “I didn’t explain this to my friend, so a misunderstanding occurred. It was just special cooking for familiar patrons or VVIP customers.”The YouTuber’s post quickly went viral, sparking heated debate online about transparency and whether a Michelin-starred street stall can justify such a steep markup.

Legal fallout

The incident drew the attention of Thai Commerce Minister Jatuporn Buruspat, who instructed the Department of Internal Trade to investigate. Wittayakorn Maneenetr, director-general of the DIT, confirmed to Bangkok Post that Jay Fai had already paid the 2,000-baht fine for failing to display the special price on her menu.However, officials have not closed the case. They are continuing inquiries to determine if the 4,000-baht charge was reasonable, requesting the restaurant to explain the cost of ingredients and other factors. Under Thai law, overcharging can carry a maximum penalty of seven years in prison, a fine of up to 140,000 baht, or both.