Operation Sindoor-Themed Merchandise Lampooning Pakistan, China Flying Off Shelves

Last Updated:May 28, 2025, 13:35 IST

Aerodek, a brand specialising in armed forces merchandise, has launched a section called Operation Sindoor that lampoons Pakistan and China.

The Operation Sindoor merchandise has been selling like hot cakes.

Pakistan DGMO’s face-saver phone call to India requesting for a ceasefire coming under heavy Indian attacks on terror camps and air bases has now been marketed in India in forms of merchandises which are selling like hot cakes. Aerodek, a brand specialising in armed forces merchandise, has launched a section called Operation Sindoor that lampoons Pakistan and China.

For example, there is a T-shirt that reads “Slept like an HQ9." The HQ-9 system, developed by China, is designed to intercept aircraft, cruise missiles, UAVs, and tactical ballistic missiles. However, it reportedly took heavy damage following precise Indian strikes. The term “slept like" is used to mock Pakistan’s prized possession. This T-shirt is being sold for Rs 625.

Additionally, patches priced at Rs 265 with the quote “Our job is to hit the target, not to count the body bags" are also popular. During the conflict, Air Marshal AK Bharti mentioned that the strikes had the “desired effects on the enemy targets" but did not specify the number of casualties. When questioned about the loss of life, he emphasised that the objective was to hit the target, not to count the bodies.

Another patch of a similar price features a photo of Russia’s S-400, which protected India from many drones and jets sent by Pakistan. It also has “Operation Sindoor" inscribed on it.

A particularly popular patch, priced at Rs 235, has the word “BrahMos" printed on it along with the phrase “You can give peace a chance, I will cover in case it doesn’t work out." This missile, jointly developed by India and Russia, proved vital for India. Precision strikes launched on May 10 reportedly involved the BrahMos cruise missile. With a range of up to 290 km in its standard version and advanced variants exceeding 800 km, BrahMos has become a core asset in India’s arsenal.

Other merchandise, such as those with slogans like “Justice for Pahalgam," are also selling well.

News18 reached out to the merchandise firm selling these products, but no response has been received so far.

Prime Minister Narendra Modi has been vocal about the issue. On Tuesday, he stated that terrorism practiced by Pakistan is not a proxy war but a deliberate war strategy, and India will respond accordingly. A day earlier, in a speech from Bhuj, Modi delivered a strong message to Pakistan: “I want to tell the people of Pakistan—sukh chain ki zindagi jiyo, roti khao, warna meri goli to hai hi (live a life of peace and eat your roti in calm, or else, my bullet is always ready)."

With the ongoing discourse, it is no surprise that these merchandise sales are thriving.

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