Piyush Pandey No More: A Look Back At His Iconic Campaigns

Advertising legend Piyush Pandey passed away today at the age of 70. He leaves behind a legacy of iconic campaigns that shaped Indian advertising, including unforgettable work for Fevicol, Cadbury, Asian Paints, and Hutch. (Image: Instagram)

The former Chief Creative Officer of Ogilvy India was more than an adman. He was a storyteller who captured the soul of India through his campaigns. His work blended emotion, humour, and cultural insight, making ads memorable and deeply relatable. (Image: Instagram)

Fevicol – “Dum Laga Ke Haisha” & “Egg Ad”: These ads showcased Fevicol’s unbeatable adhesive strength with quirky humor. The “Egg Ad,” where eggs stuck to a bench, became a classic example of visual storytelling. (Image: YouTube)

Cadbury Dairy Milk – “Kuch Khaas Hai”: A woman dancing on a cricket field after her partner hits a six redefined joy and celebration. This ad is still considered one of India’s most emotionally resonant commercials. (Image: YouTube)

Asian Paints – “Har Khushi Mein Rang Laaye”: Celebrating everyday moments with colour, this campaign connected deeply with Indian families and their homes. (Image: YouTube)

Hutch – “You and I in This Beautiful World”: Featuring a boy and a pug, this ad symbolized network reliability and became a cultural phenomenon. It later transitioned into Vodafone’s branding. (Image: YouTube)

Bajaj – “Humara Bajaj”: A patriotic and aspirational campaign that positioned Bajaj as the vehicle of the Indian middle class. (Image: YouTube)

BJP – “Abki Baar Modi Sarkar”: Pandey also crafted political messaging, including the 2014 BJP campaign slogan that became a rallying cry during elections. (Image: YouTube)