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ARTICLE AD BOX
India mourns the loss of advertising legend Piyush Pandey, who passed away at 70. Renowned for crafting unforgettable campaigns for brands like Asian Paints, Cadbury, Fevicol, and Hutch, Pandey transformed advertising into a cultural phenomenon. His creative genius left an indelible mark on the Indian advertising landscape, making his work instantly recognizable and deeply cherished by the public.
Image: X@/Nirmala Sitharaman
Veteran advertising executive Piyush Pandey passed away on Friday morning at the age of 70. He was regarded as one of the most influential figures in the advertising world and was celebrated for creating some of India’s most iconic campaigns.
Pandey’s campaigns for brands such as Asian Paints (“Har Khushi Mein Rang Laaye”), Cadbury (“Kuch Khaas Hai”), Fevicol, and Hutch turned advertisements into widely recognized cultural references.
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