Rathna Kumar's '29 The Film' OTT rights sealed; Vidhu and Preethi Asrani starrer promises strong content

Director Rathna Kumar is gearing up for the release of his upcoming film '29,' which is scheduled to hit theatres on May 8. Supported by directors Karthik Subbaraj and Lokesh Kanagaraj, the movie has already generated good excitement amongst the audience.

With a rousing new cast and a never-before-seen love story from the period in the early 2000s, '29 The Film' has all the potential for a moving date film.

The early updates and promotions have increased curiosity around the film.

Netflix locks '29' OTT deal

In a major development, the OTT rights of '29' have been acquired by Netflix even before the film’s theatrical release, as reported by News 18. This initial agreement showcases the high content value as well as the project confidence.

Landing a major digital platform prior to release or even a full trailer showing is considered an industry positive. It shows that the makers have delivered a story that has wide appeal and strong streaming potential.

'29' gears up for a grand release on May 8

Alongside its OTT deal, the Tamil Nadu theatrical rights of 29 have been acquired for a whopping price. The distributor is popular for handling films like 'Dejavu' and 'Vithaikaran,' and has also distributed projects such as 'Thunivu' and 'Are You Ok Baby.' An active participation by them guarantees a strong release in the entire state. The film stars newcomer

Vidhu

in the lead, with

Preethi Asrani

playing the female lead, supported by actors like Master Mahendran and Avinash.

'29'- A nostalgic love tale

'29 The Film' is based on a time before the advent of dating apps and involves raw emotions through traditional means. The movie will try to reminisce about the nostalgic tempo and feelings of the early 2000s with a basic storyline and characters. The music for the film is composed by Sean Roldan, which will suit the movie's moods. Rathna Kumar, who was the director for 'Gulu Gulu,' returns to direction, and the movie is followed by big names; thus, '29' is all set to bring some affectionate cinematic experience.