Sherrone Moore case takes new turn as women describe unsettling Instagram messages publicly

Sherrone Moore became the focus of fresh questions this week after a detailed report described a pattern of uncomfortable social media messages sent to women over several years.

The report, published by The Athletic on Monday, linked those messages to wider concerns about his judgment while he was leading the Michigan Wolverines football program.The report came after Sherrone Moore was fired for cause by the University of Michigan following an off-field incident involving a female staff member. While the Instagram messages were not described as criminal, they added context to concerns raised inside the program months earlier.

Sherrone Moore’s Instagram messages raised concerns years before arrest

According to The Athletic, five women said they had strange or uncomfortable exchanges with Sherrone Moore on Instagram between 2020 and October 2024. The women told the outlet that Moore often started conversations by liking their stories or sending direct messages, even though they had no professional link to Michigan football.Two people briefed on the situation said these interactions were reported to university officials by fall 2024, during Moore’s first season as head coach in Ann Arbor, Michigan.

Officials reportedly reviewed the behavior but did not view it as criminal or as involving university employees.One official told The Athletic, “It was not sexual harassment. It was propriety, ‘Are you an idiot?’ kind of stuff.” Moore, who is married and a father of three, allegedly asked one woman if he could fly her to Michigan. When she asked what that would involve, Moore replied, “I guess we will have to see! I would say yes but you would also have a driver haha.”

The social media revelations surfaced after a serious incident earlier this fall. Sherrone Moore was arrested after allegedly entering the home of a female football staff member in Michigan and threatening to harm himself while holding butter knives and scissors. The incident led the university to fire him for what it described as an “inappropriate relationship with a staff member.” In one of the most recent reported Instagram interactions, Moore contacted a woman shortly before Michigan defeated Purdue on November 1. The woman, who had no connection to the football program, said she replied only after Moore sent a hand-waving emoji.The Athletic reported that while the Instagram messages did not break the law, they were seen by some inside the university as early warning signs of deeper issues that later became public.Also Read: Travis Kelce And Taylor Swift Vs Stefon Diggs And Cardi B Combined Net Worth In 2025: Who Is Richer, Nfl Power Couples, Music Fame, Earnings And More