Sienna Rose: The viral singer everyone’s talking about - is she real or AI?

If you’ve been scrolling through Spotify lately, you might have noticed one name popping up everywhere: Sienna Rose. Her songs are smooth, jazzy, and easy to get lost in. Millions are streaming her tracks, and she’s even climbing viral charts.

But here’s the catch: nobody seems to know who she really is. No concerts, no interviews, no social media updates. Fans are starting to wonder: Is Sienna Rose even a real person?

Millions of streams, no public life

Sienna Rose has had a remarkable rise. Three of her songs are in Spotify’s Viral Top 50, with Into The Blue alone getting over five million plays, as reported by the BBC. But she has never performed live, has no videos, and no social media. This unusual silence has made many listeners suspicious.

AI signs in her music

Streaming platform Deezer says a number of Sienna Rose’s songs appear to be AI-generated.“Many of her albums and songs on the platform are detected and flagged,” Deezer told the BBC.As quoted by the BBC, Gabriel Meseguer-Brocal, a senior research scientist at Deezer, explained, “When the [software] adds all the layers and the instruments, it introduces errors. They're not perceptual; we cannot listen to them, but they're easy to spot if you do a few mathematical operations.”

He added, “They have a ‘unique signature’.”

Listeners notice something off

As mentioned in the BBC report, some fans have felt an unusual quality in her music. TikTok critic Elosi57 said, “I was like, ‘I like this’, but there was something that was very ‘uncanny valley’.” “So I went to look at her profile, and I was like, ‘This is AI’.”Another user on X wrote, “Started listening to Olivia Dean (fantastic). Within two days, Spotify recommended Sienna Rose, who has a similar, but more generic sound.

Took me a few songs to realise she's AI.”Broadcaster Gemma Cairney said on BBC Radio 4, “The photographs of her do look a little bit unreal... And having listened to the music, is there just some of the soul in the soul missing?”

Fans are confused

Many listeners were disappointed when doubts about Sienna Rose arose.“Please tell me she's real,” one user wrote on Threads.

AI music is growing fast

Sienna Rose’s case reflects a larger trend. Deezer says 34 percent of songs uploaded to its platform are now AI-generated, up from 5 to 6 percent just 18 months ago.

Meseguer-Brocal said, “It's kind of shocking how quickly it's increasing.”As reported by the BBC, Spotify said, “It's not always possible to draw a simple line between 'AI' and 'non-AI' music. Spotify does not create or own any music, and does not promote or penalise tracks created using AI tools.”

The question remains

It is still unclear whether Sienna Rose is real. But her music has started a bigger conversation about creativity, AI, and what listeners truly value in music.Thumb image: X