Sony launches FE 100mm F2.8 Macro GM OSS lens in India

Sony India has launched the FE 100mm F2.8 Macro GM OSS, its first medium telephoto macro lens in the G Master series, priced at Rs 1,44,990. Available from November 1, 2025, across authorized retailers and e-commerce platforms, the lens delivers 1.4x magnification for α E-mount cameras.The standout feature is exceptional close-up capability. The lens achieves 1.4x magnification independently, which extends to 2.8x when paired with the optional 2X Teleconverter SEL20TC. This enables photographers to capture intricate details of flowers and small objects from a comfortable working distance, minimizing reflections and disturbances to delicate subjects.Performance improvements include significantly faster autofocus—approximately 1.9 times quicker than Sony's previous FE 90mm macro lens.

Four XD linear motors power this enhancement, ensuring high-speed, precise, and quiet operation ideal for both photography and videography.The optical design incorporates two XA extreme aspherical lenses and two ED glass elements to deliver sharp, high-resolution images while reducing chromatic aberrations. Sony's Nano AR Coating II minimizes flare and ghosting, particularly when shooting against bright light sources.

For creative control, the lens features three focus-dedicated functions: a Full-time DMF switch for instant manual focus adjustments, a Focus Mode switch, and a Sliding Focus Ring with distance and magnification scales. An 11-blade circular aperture produces the signature creamy bokeh characteristic of G Master lenses.Built-in optical image stabilization specifically optimized for macro work compensates for multiple types of camera shake, including shift, angular, and front-back movements, enabling sharp handheld shooting.The lens will be available at Sony Authorized Retail Outlets, Sony Camera Lounge, Alpha Flagship stores, ShopatSC.com, Amazon, and Flipkart starting November 1, 2025.