What is Beast Land? Everything to know about MrBeast’s first-ever theme park in Saudi Arabia

MrBeast’s highly anticipated Beast Land is finally open, marking the YouTuber’s boldest leap yet from online entertainment to real-world experiences. The 45-day pop-up theme park, located in Riyadh as part of Riyadh Season 2025, brings his famous YouTube challenges to life through large-scale attractions, obstacle courses, and adrenaline-pumping rides.

Open from November 13 to December 27, Beast Land lets fans physically step inside the chaotic, high-energy world that has made MrBeast the most-subscribed YouTuber in history, with over 450 million followers worldwide.The theme park includes rides and games inspired by his viral stunts, from the catapult-powered Tower Siege to the heart-stopping Drop Zone trap doors and a zipline called Air Mail. Visitors can also take on two roller coasters, a 165-foot bungee jump, and a Sling Shot ride, all while exploring themed zones filled with challenges and merchandise.

Ticket prices range from $7 for basic entry to $66 for full access, offering multiple tiers of engagement for fans eager to experience MrBeast’s universe beyond the screen.

Beast Land turns MrBeast’s YouTube universe into a real-world experience

Beast Land isn’t just a theme park; it’s a test of how far creator-driven brands can go offline. With the global creator economy expected to hit $500 billion by 2027, creators like MrBeast are increasingly turning to physical experiences to strengthen fan loyalty and diversify revenue.

Riyadh Season’s partnership with the YouTuber also aligns with Saudi Arabia’s mission to position itself as a global entertainment hub, having already surpassed 100 million annual visitors in 2024.

For MrBeast, born Jimmy Donaldson, Beast Land represents more than entertainment; it’s an experiment in experiential marketing. By transforming his digital content into real-life challenges, he’s testing whether fans who watch for free online will pay to step inside his world. In a recent X post, he said he chose Riyadh because it sits “in the middle of the world,” allowing his massive non-U.S. fanbase to participate directly.Whether it’s a pop-up success or the start of something bigger, Beast Land could redefine what it means to be a creator brand. If fans show up in droves, MrBeast won’t just have built a theme park, he’ll have built a blueprint for the future of creator-led entertainment.Also Read: Sneako reacts to Kash Patel–Alexis Wilkins ‘honeypot’ claims amid online controversy