Whitney Wolfe Herd, co-founder of dating apps Tinder and Bumble, makes a 'confession' about her husband: I would never ...

Whitney Wolfe Herd

, co-founder of

dating apps

Tinder and

Bumble

, has revealed that she and her husband often joke about how she “would never have swiped right on his dating profile.” The Bumble CEO made this “confession”in an interview with the Wall Street Journal, where she also discussed her new

AI matchmaking app

. “He wore ski goggles in a photo. Who does that?” Wolfe Herd said. The new app is being developed under a secret project she is leading at Bumble, to create “the world’s smartest and most emotionally intelligent matchmaker in existence.” The app is based on her belief that AI can understand users better than they understand themselves, leading to more effective matches.

What Bumble CEO said about the new AI-based matchmaking app

Dating apps typically rely on swipe-based choices driven by traits like photos, height, or political views. However, Bumble’s new app will shift its focus to deeper insights by creating profiles based on users’ answers about past relationships, breakups, and dating experiences.Wolfe Herd noted that she and her team have consulted with expert psychologists and relationship counsellors to build the

matchmaking AI

. A beta version of the new app, which will be separate from the existing Bumble platform, is scheduled to be released to select users this fall.

This new AI dating app is being developed as a large language model, drawing on attachment theory to understand users’ relationship styles, the report added. When the app is fully ready, it will create profiles, suggest matches, and even help book dates, though monetisation plans and match frequency are still undecided.Wolfe Herd also shared her plans to refine the existing Bumble app by addressing mistakes made after its IPO, when heavy advertising attracted mismatched users. The app will now encourage better profiles, while still requiring a steady flow of new users, as successful matches tend to reduce long-term usage, she noted.Apart from Wolfe Herd, others also share this AI-driven vision for dating apps. At a June panel in San Francisco on the future of AI, a venture capitalist asked Instagram co-founder and current Anthropic chief product officer Mike Krieger what kind of consumer app he’d like to see built using Anthropic’s AI chatbot. One of his responses was a dating app.