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The FIFA World Cup will be ending soon. Many leading teams have exited, while the remaining are looking to get to the finals. For football fans, the World Cup remains the pinnacle of national glory, showcasing the hard work, talent, dedication and the desire to make it against all odds.
Though India has never qualified for the Football World Cup, we have had our moments of glory, where the performance of the Indian teams has been celebrated in every drawing room, hostel, and office across the country.
Since 2010, there have been moments when the entire country has tuned in (and later, streamed in) to support not just their teams, but also their country and the hopes they have for their countrymen.
For brands, these moments have been the best opportunity to advertise, with these events creating records in their own right. With streaming complementing TV viewership, brands get a once-in-a-lifetime chance to advertise nationally, with spending breaking all records based on the event. Though the advertising fees differ based on expected audiences, the following events grabbed the most eyeballs in India, with advertisers spending upwards of ₹40 lakh for a 10-second ad, based on the viewership expected.
2011 Cricket World Cup Final (India vs. Sri Lanka)
India ended its 28-year wait for the ODI World Cup as MS Dhoni’s iconic finish crowned a historic victory on home soil, with unprecedented viewership recorded nationwideTotal Viewership: 13.54 crore
10 second advertisement rate: ₹24 lakh to ₹25 lakh
The 2011 World Cup Final on April 2 was special, especially since it was the first time India played a World Cup final on home soil. The Indian team ended its 28 year championship drought by winning the most prestigious trophy in international cricket. The win celebrated the last victory of India’s most celebrated batsman, Sachin Tendulkar, playing his final World Cup. The victory cemented fans joy for the tournament, with everyone joining in the celebrations.
ICC ODI Cricket World Cup 2023 Final (India vs. Australia)
An unbeaten India carried the hopes of millions into the ODI World Cup final, making it one of the country’s most-watched sporting eventsTotal Viewership: 30 crore
10 second advertisement rate: ₹30 lakh to ₹35 lakh
India again reached the ODI Cricket World Cup Final on November 19, 2023, at a time when live streaming on smartphones had made cricket accessible to everyone. The match, played at the Narendra Modi Stadium in Ahmedabad, came with India’s unbeatable 10-match winning streak, with the home crowd expecting the World Cup for the third time. Though they ended as runners-up, the win showcased the power of cricket as an alternative to football, with the entire country’s hopes pinned on the cricket team.
Cricket Champions Trophy Final 2025 (India vs. New Zealand)
India completed an unbeaten campaign by defeating New Zealand to lift its third ICC Champions Trophy, delighting cricket fans nationwide.Total Viewership: 23 crore
10 second advertisement rate: ₹35 lakh to ₹50 lakh
The Cricket Champions Trophy returned to the international calendar after an eight-year hiatus and generated immense anticipation from everyone. India marched through the tournament undefeated, with New Zealand being a tough obstacle for the team.
Fans wanted to see India defeat New Zealand and win their third Champions Trophy, completing a perfect, undefeated run to the tournament. With India’s win, the fans rejoiced, completing the undefeatable narrative for the team.
ICC Men’s T20 World Cup 2026 Semi-Final (India vs. England)
A thrilling victory over England sent defending champions India into the T20 World Cup final, attracting record-breaking online viewershipTotal Viewership: 32 crore
10 second advertisement rate: ₹20 lakh to ₹25 lakh
The T20 World Cup semi-final between India and England remained one of the most watched events online in internet history, with the match proving to be a high-scoring, intense thriller across both innings. Indian fans hoped India would defeat England for a spot in the final, defending their status as the reigning World Cup champions. India’s win against England on March 5, 2026, delighted the fans, who looked forward to the final against New Zealand.
ICC Men’s T20 World Cup 2026 Final (India vs. New Zealand)
India defeated New Zealand to win the T20 World Cup in Ahmedabad, setting new streaming records and delivering one of the country’s greatest sporting celebrationsTotal Viewership: 95.6 crore
10 second advertisement rate: ₹40 lakh to ₹50 lakh
This match has set a world record with almost 7.25 crore people streaming the match on JioHotstar, while the rest are watching it across television screens. This was a historic match as
India managed to make it back to the T20 World Cup, facing New Zealand for the match on March 8, 2026. Fans had the burning hope that India would break the’ host country curse’ facing the T20 World Cup till then. Their hopes turned into reality when India won the T20 World Cup by defeating New Zealand by a massive 96 runs.
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