After Shraddha, Janhvi and Mrunal, Kartik Aaryan Becomes 'Inaam's' First Male Cheerleader

Independent music often finds its loudest cheerleaders on social media, but Jasleen Royal's Inaam has sparked a trend unlike most. Since its release in April, the track has enjoyed a second wind, climbing charts including Spotify Daily Viral 15, Shazam Viral India and Apple Music's International Pop rankings, while simultaneously becoming a favourite on Instagram Reels.Much of the momentum has come from a string of high-profile women, with personalities such as Shraddha Kapoor, Janhvi Kapoor, Mrunal Thakur, Sara Tendulkar, Harmanpreet Kaur and Bharati Dubey creating content around the song. Amid this wave, Kartik Aaryan has emerged as the only mainstream Bollywood male actor to publicly jump on the trend, making him a rare exception in an otherwise women-led digital movement.The endorsement stands out because Bollywood's leading men seldom promote independent music unless they are directly associated with a film or music video. By sharing Inaam without any professional association to the project, Aaryan has lent visibility to an independent release purely as a listener and admirer.The moment is particularly significant given Jasleen Royal's place in the industry. One of the few women to independently compose, produce and perform chart-topping hits, Royal has carved a space for herself in a field still largely dominated by men. From Din Shagna Da and Ranjha to Heeriye, she has consistently built commercially successful music on her own creative terms.Against that backdrop, Aaryan's endorsement adds an interesting layer to the conversation.

Known for portraying relatable romantic leads and youth-centric characters, the actor's support for a female-led independent project reflects a growing openness among mainstream stars to champion music beyond the conventional film ecosystem.As Inaam continues to gain momentum online, Kartik Aaryan remains the only prominent male Bollywood actor to have embraced the trend publicly, reinforcing the song's crossover appeal while highlighting the increasing influence of independent artists in shaping pop culture conversations.