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New Delhi: Amazon has recently expanded its latest personality called Sassy. Some users know that Amazon has also introduced a new personality in its Alexa+ in the previous week. According to the company, this latest personality comes with an unfiltered personality with razor-sharp wit, playful sarcasm, and occasional censored profanity.
One of the most highlighted parts is that this latest personality is not available when Amazon Kids is enabled, and users need to go through additional security checks in the Alexa application to activate it.
These personalities will enable the users to customize how the voice assistant responds to their questions and requests. Additionally, this latest personality, Alexa+, now provides four personalities to choose from, which include: Brief, Chill, Sweet, and Sassy.
These personalities are in addition to the basic Alexa personality that has been offered since its beginning. Alexa+ is now available on Echo devices, via the Alexa application and on the web. It is currently available only in the US. It is also expected to be rolled out to Indian consumers later this year. All four styles offer the same functionality. The difference lies only in how Alexa communicates.
These personality styles are created by modifying several elements of how the Amazon Alexa communicates. Each style is designed around five factors: expressiveness, emotional openness, formality, directness, and humour. The Brief style aims for those short and direct responses with minimal tone, whereas the Sweet is intended to sound more expressive, supportive, and encouraging.
Amazon has also added that even simple responses, such as a weather update, might sound different depending on the personality style selected by the users.
English (US) ·