Amazon expands Smartchoice feature to 10 product categories

Amazon has expanded its Smartchoice feature to 10 consumer electronics categories. The feature, which offers expert-curated, use-case-led recommendations across 30 distinct use-case segments, is now live across laptops (gaming and non-gaming), tablets, audio (headphones and soundbars), cameras, washing machines and refrigerators, it has now added ACs, monitors, PC accessories and wearables, with TVs and smartphones coming soon.

Alongside the expansion, Amazon has also announced the ‘Smartchoice Days’ sale event starting June 11 featuring deals on Smartchoice recommended products.Customers can now explore Smartchoice recommendations across the following use cases:

Zeba Khan - Director, Consumer Electronics, Amazon India said "Smartchoice was built on a simple insight, that customers don't need more options, they need the right option that they can trust.

Consumer electronics is a category where the number of features, specifications and choices can overwhelm even an informed buyer. Smartchoice solves for this by matching products to how customers will actually use them.

With Smartchoice, Rufus, Lens AI, AI-generated Review Summaries and Price History working together, Amazon.in offers expert-curated recommendations backed by AI tools that help customers make confident purchase decisions at every step, on a wide selection of consumer electronics".

How Amazon’s Smartchoice works

Smartchoice curates product selections based on customers unique needs. Instead of browsing hundreds of options filtered by price or specifications, customers are guided to a shortlist tailored to their specific use case. Amazon says that Smartchoice is shaping how customers discover and decide on electronics across categories. Customers using the feature spend 25% less time researching before purchase. Student laptops and AI-powered PCs are seeing the highest adoption in computing, while productivity-focused tablets lead in the tablet segment. In newer categories, customers are gravitating toward premium and higher-spec products, particularly in tier 2 and tier 3 cities which account for 65% of all Smartchoice purchases.

Amazon Smartchoice Days

Additionally, the company has announced Smartchoice Days from June 11 with deals of up to 60% off, No Cost EMI and bank offers. Customers can shop curated selections across laptops, tablets, ACs, monitors, refrigerators, wearables and more.Some of the deals include: