'Aunties, Not Algorithms': Singapore Offers US Singles A Blind Date With State-Backed Matchmakers

Last Updated:February 18, 2026, 22:04 IST

Instead of using software to find a match, the winners will be paired by a panel of three well-known “aunties”.

Singapore is inviting single Americans to swap dating apps for traditional matchmaking, as part of a state-backed campaign aimed at boosting tourism.

The country’s tourism board has launched a Valentine season competition titled “Aunties, Not Algorithms", offering US singles the chance to go on a blind date in the city-state.

Instead of using software to find a match, the winners will be paired by a panel of three well-known “aunties".

The matchmakers include comedian Atsuko Okatsuka, astrologer and relationship expert Aliza Kelly, and Singaporean actor Tan Kheng Hua. In Singapore and across much of Asia, the term “auntie" is commonly used to describe older women who often offer advice on life, career and marriage, The Independent reported.

Under the scheme, two winners will be flown to Singapore for a four-night trip centred around what organisers call an “auntie-approved" first date. The prize includes return flights, hotel accommodation and a Singaporean cooking class with a Michelin-starred chef named Malcolm.

The competition is open to US residents aged 21 and above. Applicants must submit personal details and a short video explaining why they should be chosen. The panel of aunties will review the entries and select the final pair. Applications close on March 13.

Okatsuka said the idea was inspired by modern dating struggles. “I’ve heard the dating horror stories. From doomscrolling to awkward small talk to people ghosting you. I do not want anyone to suffer that anymore," she said. She added that helping someone skip dating apps and enjoy an “epic" first date in Singapore was an honour.

While the campaign has a playful tone, it also fits into Singapore’s wider tourism strategy. The tourism board regularly works with pop culture figures to promote the country in creative ways.

State-supported matchmaking is not new in Singapore. In 1984, the government set up the Social Development Unit to encourage social interaction and marriage.

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