Auto Sales In March 2026 LIVE: M&M tractor sales grow faster than SUVs

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Auto sales in March 2026 highlights: A look at which automaker sold how much in the month gone by.

The Mahindra XUV 3XO.

The Mahindra XUV 3XO.

Auto sales in India largely held up in March 2026 amid early signs of moderation due to a war in West Asia. Demand for automobiles of all shapes and sizes was broadly strong due to festive tailwinds, a favourable base effect and policy support by way of sustained upside due to GST rate cuts in September last year, according to analysts.

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The outlook, however, is turning cautiously optimistic rather than unequivocally bullish. Dealers are witnessing a slight moderation in inquiries, especially from fleet operators, due to external factors such as untimely rains and geopolitical concerns.

“There is no slowdown on the ground as of now...,” industry body Federation of Automobile Dealers Association said. “Demand across passenger vehicles and two-wheelers remains healthy, even as some caution has begun to creep into buyer behaviour.”

Against that backdrop, here's a look at which automaker sold how much in the month gone by.

Follow all the updates here:

Apr 01, 2026 12:36:34 PM

IST

Mahindra tractor sales up 33% in March 2026

Total tractor sales of Mahindra & Mahindra Ltd. rose 29% year-on-year to 45,035 units in March 2026, on the back of festive season demand.

Mahindra tractor sales in March 2026

• Domestic tractor sales up 33% YoY at 43,403 units

• Tractor exports down 31% YoY at 1,632 units

• Total sales up 29% YoY at 45,035 units

“A significant part this growth was driven by the full Navratri season falling entirely in March, unlike last year when it was split in March and April,” Veejay Nakra, president (farm equipment business) at Mahindra & Mahindra, said in an exchange filing on Wednesday.

Apr 01, 2026 12:27:39 PM

IST

Mahindra SUV sales up 25% in March 2026

Total auto sales of Mahindra & Mahindra Ltd. rose 21% year-on-year to 99,969 units in March 2026, even as demand for tractors outpaced that of SUVs in the world's third largest automotive market.

Mahindra Auto sales in March 2026:

• India SUV sales up 25% at 60,272 units

• SUV exports down 4% at 3,968 units

• CV sales up 18.15% at 35,729 units

• Total sales up 21% at 99,969 units

“The financial year ended on a very positive note, with Mahindra Auto clocking its highest ever volumes in both SUVs and LCVs — a significant milestone for the company,” said Mahindra Auto CEO Nalinikanth Gollagunta in an exchange filing.

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