Bad Bunny reportedly won’t receive a massive check for headlining Super Bowl LX halftime show

According to WCNC’s Megan Divers, the NFL may cover artists’ travel costs, but the league continues its tradition of not paying performers for pregame and halftime shows beyond a [minimum union-mandated fee through SAG-AFTRA], usually about $1,000 per day for rehearsals and the performance.In short, pop superstars do not reportedly receive a massive paycheck for their grand performances. Sports Illustrated reported Usher received $671 for his 2024 performance and $1,800 for the rehearsal. According to the July 2025 Wrapbook story, the most recent SAG day rate for basic theatrical agreements was $1,246 a day.

NFL’s senior vice president explains how crowd exposure helps artists

The Athletic reported that Bad Bunny is not getting much for headlining the Super Bowl LX halftime show, but superstars do it for exposure.“When you have an opportunity as an artist to stand on a stage and reach 250 million people at one time,” Jon Barker, the NFL’s senior vice president and global head of major events, told The Athletic’s Jayna Bardahl. “And that’s not counting the addition of social and streaming and the ability for people to go back and re-watch, I think that it is one of the most important stages in live entertainment.When they join us and become part of the halftime show, I think [artists] recognize what the halftime show is and being a part of it.

And I think that resonates very strongly with the artists. That’s certainly the feedback we’ve heard year after year after years with artists.”

Kendrick Lamar, Rihanna, Maroon 5, and Justin Timberlake

Rihanna’s 2023 performance reportedly drew a record 121 million viewers. ELLE’s Moriel Mizrahi Finder and Alyssa Bailey reported that Rihanna’s halftime show led to a 640% boost in music sales.Rolling Stone reported that 2025 halftime headliner Kendrick Lamar saw a 430% jump in Spotify streams for “Not Like Us” and a 175% boost in overall Spotify streams after the performance.Billboard reported that Maroon 5’s 2019 halftime performance saw a 434% increase in sales, while Justin Timberlake’s 2018 Super Bowl show gained him a 534% sales boost.